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Al Ries: So advertising, more and more, isn’t good for your new products. What’s good for first brands? Pr. You see, in PR you aren’t speaking for your brand, oahu is the New York Times along with Wall Street Journal, or CBS, NBC or ABC who says it’s super. So the third-party endorsement through PR is the way to file for a new brand. Seeing that goes exactly against the thinking of management found. Anytime anybody says, “Let’s launch a cutting edge brand,” management says, “We can’t manage to spend $20 or $30 million a good advertising promotional event.” And we will say, “You’re right. You shouldn’t be doing that however. You should be launching with PR.” Our philosophy is PR first and advertising second. A person use advertising after the manufacturer has become established.

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Here are the five typical (and embarrassing) grammar mistakes I see in sales letters by the day. And they’re all for words that sound alike, as you will notice.

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